Brand: Betway and Arsenal
Client: T+W
At 1185 Commercial, we're dedicated to crafting stories that connect globally. Our recent collaboration with T+W Agency, Arsenal FC and Betway celebrates the passion of Arsenal fans across Africa, highlighting the unifying power of football. Featuring Gabriel Jesus, Gabriel Martinelli, Oleksandr Zinchenko, and Jakub Kiwior, the campaign shares heartfelt messages with the club’s African supporters.
Directed by the brilliant Alex Webster, with cinematography by Paddy Jordan, and the efforts of Sam Cook and Marcin Kasperek, the project reflects the strong bond between Arsenal and its African fanbase. Filmed in London and locations across South Africa, Nigeria, Tanzania, Zambia, and Mozambique, the commercial is more than an ad—it’s a tribute to the fans.
Airing across Africa, the campaign showcases Arsenal’s global appeal and stands as a testament to creative collaboration and football’s ability to unite people worldwide.
The ad turned out great, you can see how premium the shoot was in the quality. Internally it’s been really well received also, I may have said on the day, but this is essentially the biggest sponsorship activation that Betway have ever done so all in a huge success, so thanks again for your major input.
Sponsorship Manager at the Betway Group
