HELO, Mother, IKEA
Brand: IKEA
Clients: Mother and HELO
In its debut Oxford Street activation, IKEA UK introduced the world’s largest FRAKTA bag, an impressive 62-foot-tall and 128-feet wide rendition of its iconic big blue tote bag covering its new store at 214 Oxford Street. Serving as a safety cover during the meticulous building renovation, this marks the first use of a branded building wrap on the renowned UK high street.
The creative endeavours were led by the agency of record Mother, while HELO oversaw experiential production in collaboration with 1185 Commercial, guided by Nick Franco and featuring the expertise of lead editor Frankie Caradonna and sound mixer Sam Cook.
