M&C Saatchi
Brand: NHS 111
Client: M&C Saatchi
We worked with M&C Saatchi to create a series of short animations with parallax effects for NHS 111.
The parallax effect appears when the different elements of an image move at different speeds, creating a 3D effect. Parallax graphics are used when animators seek to give 2D images an immersive depth. The intention here was for the images to simulate the suspension of time before an accident occurs.
NHS 111 is a service designed to make it easier and quicker for patients to get the right advice or treatment they need for their physical or mental health, 24 hours a day, seven days a week.