Saint Jude
London-based rock and soul band Saint Jude wanted a retro feel to encapsulate their sound on this promo video, so we used Super 8 film. Directed by Nick Franco, with Michel Dierickx as cinematographer, the stock was hand-processed to get the right look and we created a modern feel using a classic medium.
We followed the band around between two gigs and during a sound check to capture the routine moments of their day as a stark contrast to the gigs themselves. Within less than three months, the promo achieved a bigger response on YouTube than any previous Saint Jude video. The track and the visuals set the tone for something very rock ‘n’ roll.
“When we were asked to create ’a Rolling Stones feel’ on Super 8 our DOP, Michel Dierickx, suggested hand-processing Super 8,” says director Nick Franco. “Having worked so much with digital and post – where we apply effects after we’ve shot ‘clean’ footage – this was a daunting thought, but I was keen to get the ‘authentic’ feel. The results were amazing and I fell completely in love with the process. Now we want to shoot everything in Super 8!”
